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Affiliate Marketing Solution Strategy Basics

23 Dec, 2008  News

Ok, let’s keep it basic by starting with the question - What is your affiliate marketing problem?  The first step in your affiliate marketing solution is to properly identify the problem. The beginner will be quick to shout out ”my affiliate marketing problem is no sales, no customers and, thus, no income”!  

Initially, the problem is a host of things from picking a domain name to learning how to communicate and actually market - but early-on, the problem can point to: 1) Lack of Traffic/exposure; 2) No product or service to promote; 3) Lack of sales/conversions and also let’s throw in - lack of customer retention.

Regardless if your affiliate marketing program - whether it is an affiliate marketing network program, direct sales program, or some other form of income generator, what can you to beginning today to address these problems head on?

You can develop a WaGL.  Get your waggle on to develop an affiliate marketing solution.  WaGL is a simple reminder for:

What do people want?

Get in front of them

develop Loyalty.

So, let’s briefly look at all three issues of the WaGL effect specifically as it applies to an affiliate marketing solution.

1) What do people want? 

You want to find out what people want because you don’t want to convince someone to buy something they don’t want - simple enough.  What do people want moving toward 2010? What do they need? What do they crave?  The answers are all around us, yet sometimes hard to grasp. 

Most research firms tell us people are looking for relationships, better health, longer and happier lives, and to look and feel younger.  While that’s pretty broad - you must keep this general concept in mind as you develop a game plan to get your product or service in front of people and their needs/wants/desires.

2) Get in front of some of those people. 

Notice first I said - some, not all of these people.  Ok, maybe easier said than done, but it’s really not that difficult.  What would you do if your potential customer were folks wanting to lose weight?  Well, of course you would go to health fairs, grab lunch at your health food deli and see what people are talking about, network with those looking to get healthier, find on-line discussion forums for those looking to lose weight  - and see if you can find a match for your product or service.

Also - let’s think outside the box.  Why would someone be looking to lose weight?  They are about to go to a 10 or 20 year reunion, they are getting married, they have a health issue like diabetes, etc.  Guess what? Each of these groups can easily be found on-line or off-line - just start looking! 

3) Develop Loyalty. 

This is your long term residual affiliate income.  Yes, you want to make a sale, but you really want to develop a long-term customer and make sure your product or service can be sold again and again, right?  Who wants to be salesperson all their life?  Probably no one.  So, think long term, or think referral.  Treat people right, don’t pressure and don’t harass - keep the long term loyalty picture in mind.

Ok, let’s go out and WaGL.

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