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Best Social Bookmarking Strategies

25 Aug, 2008  News

What is social bookmarking and why would someone want to develop a social bookmarking strategy?

Social bookmarking is generally described as a method for Internet users to tag or bookmark web pages they find while searching on the Internet. Unlike the old system of bookmarking in which you have a big file of “favorite websites” on your computer, social bookmarking is usually done publicly and shared with a group of people within a specified community This process is often linked to “Web 2.0” strategies. As people find things on-line that interest them within a certain search vehicle or provider, they can then vote on the contents of that information (as helpful or not), link to it, and provide more traffic for the user.

So, you can initially see that a primary social bookmarking strategy screams out . . .

“Content is King!”

For those that desire to increase their online presence, most understand they should have a social bookmarking strategy, but the process seems a little mysterious and unknown. For others wanting to begin building an online presence, there is a fear of the unknown of social bookmarking as being just one more “techie thing” I don’t grasp.

So, why would we want to develop a social bookmarking strategy for our web sites or articles? To be precise - for increased traffic and more backlinks – the primary lifelines for the monetization of your product or service. Within the context of the “social” side of social bookmarking, the best social bookmarking strategies would also consider developing a sense of community with others that share the same interest and to become a voice of authority within some niche in that community.

For example . . .

If you have a web site on finding and refurbishing 1973 Ford Pinto (my first car) parts, you would post articles, videos, and other forms of communication out to the world, and then use social bookmarking to assist you in getting that specific information into the hands of those interested in 1973 Ford Pinto parts. That is the primary “why” behind the social bookmarking strategy.

So, the strategy in this example is to – publish good quality information on 1973 Ford Pinto parts, and make sure you have a method for getting this information into the hands of desirous recipients by social bookmarking.

Without going on too much longer, there are quickly two steps to this strategy:

1. Have a linking social bookmarking tag or badge on your site for visitors to link to and for you to
2. Go to the social bookmarking providers of your choice and highlight to followers within that umbrella that you have provided additional content on your topic – in this case 1973 Ford Pinto parts.

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